B&B Theatres to Open State-of-the-Art Cinema at American Dream, New Jersey

Photo Credit: CJ 4DPLEX

RUTHERFORD, N.J., July 2, 2024 (ENTERTAINMENT INTERVIEWS) - B&B Theatres has announced the opening of a new cinema and entertainment complex at American Dream in East Rutherford, New Jersey. The new location will feature the world's largest ScreenX auditorium and marks the company's first presence in New Jersey.

ScreenX, developed by CJ 4DPLEX, is a multi-projection cinema technology that extends the traditional screen onto the surrounding walls of the auditorium, offering a 270-degree panoramic viewing experience. The new ScreenX auditorium at American Dream will include an 80-foot-wide center screen and side walls measuring 82 feet each, providing 242 feet of ScreenX viewing range.

In addition to the ScreenX auditorium, the new venue will include eight screens equipped with the latest cinematic technology, multiple bowling lanes, a full redemption arcade, and various food and beverage options, including a restaurant and full-service bar. The facility will feature laser projection, wall-to-wall curved screens, and heated, leather, electric recliners in every auditorium.

"We are incredibly excited to announce this deal with the American Dream," said Brock Bagby, President and Chief Content, Programming, and Development Officer for B&B Theatres. "This new location underscores our commitment to providing the most immersive and enjoyable entertainment experiences possible."

B&B Theatres CEO Bob Bagby added, "ScreenX is the world's first multi-projection platform, meaning the movie won't just play on the screen in front, but on the two sidewalls. It's a remarkable presentation and we're thrilled to announce that the American Dream ScreenX will be the largest in the world."

American Dream, known for its shopping, dining, and entertainment offerings, will serve as the backdrop for this new venture. "We are ecstatic that B&B Theatres will open its first New Jersey location at American Dream, offering our guests yet another exceptional immersive entertainment experience," said Bryan Gaus, Senior Vice President and General Manager of American Dream.

Don Savant, CEO & President of CJ 4DPLEX America, commented on the partnership, "Bob, Brock, and the entire B&B Theatre team have been a trusted and pivotal partner in the growth of the ScreenX brand in the U.S., and we are thrilled to announce the opening of the world's largest ScreenX auditorium at American Dream."

For more information, visit www.bbtheatres.com.

Source: CJ 4DPLEX via PR Newswire