Hard Rock International and Lionel Messi Expand Partnership with 'Captain Messi' Superhero Toy and New Retail Collection
Lionel Messi makes surprise appearance at Hard Rock International’s Captain Messi launch event at Hard Rock Cafe Hollywood, FL to debut the superhero toy in his honor on October 22, 2024 ● Photo Credit: Hard Rock International
HOLLYWOOD, Fla., Oct. 25, 2024 (ENTERTAINMENT INTERVIEWS) – Hard Rock International has continued its collaboration with global soccer star Lionel Messi by unveiling a new superhero character, "Captain Messi," along with a limited-edition toy and retail collection. The announcement took place at an event at the Hard Rock Cafe in Hollywood, Florida, where Messi made a surprise appearance to celebrate the launch.
Hard Rock International and Lionel Messi unveil a superhero version of the global soccer legend ● Photo Credit: Hard Rock International
The "Captain Messi" superhero toy, which is now available with any Hard Rock Kid’s Menu order at select cafes and hotels, marks the first time Messi has participated in the creation of a toy in his likeness. The character will also be part of a new retail collection featuring items such as lunchboxes, water bottles, backpacks, and apparel, available at Rock Shops and online.
"My kids and I love watching superhero movies together, so it was really special to work with Hard Rock to create Captain Messi. I hope it helps inspire young fans and families to work hard and believe in themselves to do great things", Messi said.
At the launch event, families and special guests were treated to an animated video featuring Captain Messi, followed by Messi's on-stage appearance, where he interacted with attendees. Guests also enjoyed Hard Rock’s signature menu items, including Messi-designed burgers and sandwiches, as well as new additions to the Kid’s Menu: cheese and pepperoni pizzas.
"We're thrilled to continue our incredible partnership with Lionel Messi and create a new way to represent all the joy he brings to people around the world," said Jim Allen, CEO of Seminole Gaming and Chairman of Hard Rock International.
During the event, Hard Rock presented a $1,000,000 check to Chef José Andrés and Brad Keiserman from the American Red Cross to support disaster relief efforts for communities affected by Hurricanes Helene and Milton.
For more information, visit www.hardrock.com.
Source: Hard Rock International
Hard Rock Digital Launches Fall Campaign "Roll With Us" Featuring Post Malone
Post Malone ● Photo Credit: Hard Rock Digital
HOLLYWOOD, Fla., August 19, 2024 (ENTERTAINMENT INTERVIEWS) - Hard Rock Digital has announced the launch of its fall campaign, "Roll With Us," for its sportsbook and iGaming platform, Hard Rock Bet. The campaign stars Grammy-nominated artist Post Malone and aims to create an inclusive and welcoming environment for all users of the platform, breaking away from the exclusivity often associated with sports betting and online gambling.
Video via Hard Rock Digital
The campaign, produced by 72andSunny New York with support from Redline Media Group and Hard Rock Digital’s internal creative team, features the track "Ante Up (Robbin Hoodz Theory)" by M.O.P. It highlights the integrated nature of the Hard Rock Bet app, which includes both sportsbook and casino verticals.
"It's always a blast working with Hard Rock. It's sports. It's music. It's entertainment. When Hard Rock Bet says 'Roll With Us' they mean it. They're bringing everyone in. That's what I'm all about," said Post Malone, who recently released his new album "F-1 Trillion" and is set to begin his tour on September 8.
Matt Primeaux, Executive Managing Director and President of Hard Rock Digital, emphasized the campaign’s focus on inclusivity. "Our message is simple — no matter who you are or how you play, we want you to Roll With Us at Hard Rock Bet. Post Malone was the perfect partner for our campaign, providing an authentic representation of our Hard Rock ethos," Primeaux said.
Hard Rock Bet is available on both iOS and Android, and can also be accessed via desktop. The app operates a New Jersey online casino-sportsbook platform and offers a sports-only experience in multiple states, including Arizona, Florida, and Ohio.
The "Roll With Us" campaign will be featured across various platforms, including television, streaming services, radio, social media, and out-of-home advertisements in major markets nationwide.
For more information, visit www.HardRock.bet.
Source: Hard Rock Digital via PR Newswire