Lexus and Amazon Music Unveil "Destination .Paak - The Lexus GX Remix" for World Music Day
PLANO, Texas, June 21, 2024, (ENTERTAINMENT INTERVIEWS) - In celebration of World Music Day, Lexus and Amazon Music have collaborated with eight-time Grammy Award-winning artist Anderson .Paak to launch a new campaign titled "Destination .Paak – The Lexus GX Remix." The campaign, aimed at inspiring fans to enjoy the outdoors, features an exclusive remix of Anderson .Paak's track "Celebrate" and a corresponding music video that showcases the 2024 Lexus GX in various natural landscapes.
The campaign, accessible at destinationPaak.com starting today, encourages exploration and adventure by highlighting California’s diverse terrain through Anderson .Paak’s musical journey. From forests to deserts, the music video presents the artist traveling in the new Lexus GX, seeking inspiration to create a refreshed version of his song "Celebrate."
Reflecting on his creative process, Anderson .Paak said, “After fifteen years in the music game, I'm trying to stay inspired and impress my kids. I find that getting out in nature can be both humbling and reinvigorating. That's why this World Music Day, whether it's a public park performance or organized outdoor concert, I'm inviting my fans to join me in getting outside to celebrate music.”
Cynthia Tenhouse, Vice President of Lexus Marketing, commented on the campaign’s alignment with the brand’s values: “The Lexus GX is meant for all of life's adventures, both on and off-road. It was a great fit for Anderson .Paak's re-release of the 'Celebrate' music video as he showcases the GX's rugged resilience and luxury craftsmanship throughout his own music journey. Like Anderson .Paak, we hope more people are inspired to find their own outdoor adventures.”
The 2024 Lexus GX, redesigned to combine elegance with off-road capabilities, is positioned as a vehicle for both urban and rugged adventures. The campaign highlights its features and versatility, encouraging potential customers to explore and enjoy the journey.
Fans can explore the full "Destination .Paak – The Lexus GX Remix" campaign on destinationPaak.com, which includes:
"Celebrate" Music Video: Anderson .Paak revisits meaningful moments from his career and embarks on a journey through various landscapes in California, culminating in a reinvigorated performance of his 2016 track, "Celebrate."
World Music Day Playlist: A collection of Anderson .Paak’s favorite genre-bending remixes that have influenced his music career.
Lexus GX Gallery: Behind-the-scenes images from the music video shoot, featuring Anderson .Paak and the 2024 Lexus GX.
Interviews: Anderson .Paak discusses his musical journey, the inspiration he draws from nature, and the creation of his new album with collaborator Knxwledge.
For more information about the campaign and the 2024 Lexus GX, visit www.destinationPaak.com and www.lexus.com/gx.
Source: Lexus via PR Newswire