Stuart Weitzman Debuts "How Lovely to Be a Woman" Campaign Film Featuring Global Ambassadors
Video via Stuart Weitzman
NEW YORK, September 4, 2024 (Entertainment Interviews) – Luxury footwear brand Stuart Weitzman premiered its latest campaign film, "How Lovely to Be a Woman," featuring global ambassadors Aly Raisman, Christy Turlington, Issa Rae, Lucy Liu, and Ming Xi. The campaign celebrates modern womanhood by exploring the multifaceted roles and pressures women face today while highlighting their confidence and strength.
The film’s soundtrack, a remake of the song "How Lovely to Be a Woman" from the 1963 musical Bye Bye Birdie, has been reinterpreted to reclaim the original lyrics as an anthem of empowerment. Directed by Matvey Fiks, the campaign blends Stuart Weitzman’s signature black-and-white imagery with documentary-style footage, showcasing the personal and professional lives of the five ambassadors.
Aly Raisman, an advocate for mental health and abuse prevention, is featured as she steps back into the gym in her role as a gymnastics analyst. "I hope people remember me for normalizing hard and taboo topics," Raisman said, reflecting on her continued work.
Christy Turlington, founder of the non-profit Every Mother Counts, discusses her focus on maternal health activism. "I like that the campaign is about women sharing our personal stories about what it means to each of us to be a strong, confident woman today by also living a life of purpose," she explained.
Issa Rae, known for breaking barriers in media, spoke about her priorities in the campaign: "Prioritizing and building my community and opening doors for others to do the same is very important to me."
Lucy Liu is portrayed balancing her roles as an actress, artist, and mother. "I hope to be remembered for living authentically, uplifting others, and using my platform to drive positive change," Liu said, highlighting her commitment to diversity and sparking meaningful conversations.
Ming Xi discusses the challenges of balancing motherhood with a global career, noting, "It can get hard to balance work and family especially since my children are still so small, but I power through to make it work. I believe women can do it all."
The campaign also highlights Stuart Weitzman’s iconic footwear collections, including the 5050 over-the-knee boot, the STUART 100 pump, and the NUDIST II sandal. The brand’s new EMERSON Capsule collection, featuring the EMERSON BUCKLE BOOT, is also introduced.
The film was screened at the Crosby Street Hotel in New York City on September 4, where Lucy Liu joined a discussion with Lydia Fenet, author of Claim Your Confidence. The event marks the launch of the "Stuart Weitzman Stand Strong Series: Conversations About the Pleasures and Pressures of Modern Womanhood."
For more information, visit www.stuartweitzman.com.
Source: Stuart Weitzman via PR Newswire