Hard Rock Digital Launches Fall Campaign "Roll With Us" Featuring Post Malone

Post Malone ● Photo Credit: Hard Rock Digital

HOLLYWOOD, Fla., August 19, 2024 (ENTERTAINMENT INTERVIEWS) - Hard Rock Digital has announced the launch of its fall campaign, "Roll With Us," for its sportsbook and iGaming platform, Hard Rock Bet. The campaign stars Grammy-nominated artist Post Malone and aims to create an inclusive and welcoming environment for all users of the platform, breaking away from the exclusivity often associated with sports betting and online gambling.

Video via Hard Rock Digital

The campaign, produced by 72andSunny New York with support from Redline Media Group and Hard Rock Digital’s internal creative team, features the track "Ante Up (Robbin Hoodz Theory)" by M.O.P. It highlights the integrated nature of the Hard Rock Bet app, which includes both sportsbook and casino verticals.

"It's always a blast working with Hard Rock. It's sports. It's music. It's entertainment. When Hard Rock Bet says 'Roll With Us' they mean it. They're bringing everyone in. That's what I'm all about," said Post Malone, who recently released his new album "F-1 Trillion" and is set to begin his tour on September 8.

Matt Primeaux, Executive Managing Director and President of Hard Rock Digital, emphasized the campaign’s focus on inclusivity. "Our message is simple — no matter who you are or how you play, we want you to Roll With Us at Hard Rock Bet. Post Malone was the perfect partner for our campaign, providing an authentic representation of our Hard Rock ethos," Primeaux said.

Hard Rock Bet is available on both iOS and Android, and can also be accessed via desktop. The app operates a New Jersey online casino-sportsbook platform and offers a sports-only experience in multiple states, including Arizona, Florida, and Ohio.

The "Roll With Us" campaign will be featured across various platforms, including television, streaming services, radio, social media, and out-of-home advertisements in major markets nationwide.

For more information, visit www.HardRock.bet.

Source: Hard Rock Digital via PR Newswire