Tinashe Collaborates with Urban Outfitters for 2025 Collection
Tinashe x Urban Outfitters ● Photo Credit: Urban Outfitters
PHILADELPHIA, October 21, 2024 (EntertainmentInterviews.com) – Urban Outfitters has announced an exclusive partnership with multi-platinum-certified singer, songwriter, and dancer Tinashe for a new lifestyle collection set to launch in 2025. The collaboration will highlight the intersection of fashion and dance, focusing on self-expression through movement, according to the company.
The collection, designed in partnership with Urban Outfitters’ in-house team, aims to represent the vibrant fashion within dance culture, extending beyond the studio to everyday life. Tinashe shared her inspiration for the collection, saying, “Growing up in a dance studio teaches you a lot about the intersection between exercise and fashion. I was always inspired by the way dancers would create their outfits... Dancers have always had the best personal style in my opinion, deconstructing elements that accentuate their movement.”
Tinashe explained her vision for the line, which includes pieces designed specifically for movement. "I've always wanted to bring that creative and free dancer energy to apparel. I'm excited to finally bring this idea to life by designing specific items that you can move in and feel more creative than sports bras and leggings”, she added.
Urban Outfitters President Shea Jensen noted the alignment between the brand’s mission and Tinashe’s vision. “Tinashe brings an unmatched energy and perspective that perfectly aligns with Urban Outfitters. Our mission is to fuel the next generation of individuality, and this partnership with Tinashe will continue to build that momentum,” Jensen said.
The collaboration is also tied to Tinashe’s Match My Freak World Tour, which began on October 14. Urban Outfitters will offer ticket giveaways through its UO Rewards program and host surprise store stops with curated looks inspired by the tour.
For more details on the collaboration, visit Urban Outfitters.
Source: Urban Outfitters