Tubi Launches Free Streaming Service in the UK

LONDON, July 1, 2024 (www.EntertainmentInterviews.com) - Tubi, an ad-supported streaming service owned by Fox Corporation, has launched in the UK. The service, which has gained significant popularity in North America, offers a free, personalized streaming experience with a vast library of movies and TV series.

Tubi's content library includes over 20,000 movies and TV episodes, featuring content from major distributors such as Disney, Lionsgate, NBCUniversal, and Sony Pictures Entertainment, as well as a selection of exclusive Tubi Originals. The library combines Hollywood films with British classics and spans various genres, including Bollywood, Nollywood, and Arthouse Cinema.

"Tubi has spent the last decade honing our approach to vast, free and fun streaming in North America, and we feel that now is the perfect time to bring that recipe to UK audiences," said Anjali Sud, CEO of Tubi. "We are launching with one of the largest and most diverse content libraries in the UK, designed to indulge viewers in everything from blockbusters to original stories to hidden gems. Most importantly, we're committed to listening to what resonates with UK fans, and bringing them more and more of what they love."

David Salmon, EVP and Managing Director of International at Tubi, added, "At a time when traditional programming feels homogenous and when finding what to watch feels like a chore, Tubi has been effective at delivering delight beyond the monoculture with content that appeals to diverse and vibrant fandoms. We believe that we can build a brilliantly broad, culturally ambitious offering that puts UK audiences back at the centre, and makes it fun and easy to enjoy great entertainment from around the world."

Tubi's platform uses machine learning to provide personalized content recommendations and maintains a 100% free ad-supported model. The service will be available on major connected TV platforms, iOS and Android smartphones, and on the web in the coming weeks.

Tubi is launching a creative marketing campaign on July 15, titled "Watch what you actually want to watch," aimed at promoting its diverse and accessible content.

For more information, visit www.tubi.tv.

Source: Fox Corporation via PR Newswire