Gnarly Head Wines Expands Limited-Release Collection with Grateful Dead Collaboration
Gnarly Head Wines x The Grateful Dead 2024 Limited-Edition Wine Collection ● Photo Credit: Delicato Family Vineyards
LODI, Calif., August 27, 2024 (ENTERTAINMENT INTERVIEWS) - Gnarly Head Wines has announced the expansion of its limited-release wine collection in collaboration with the Grateful Dead. This fall, the duo will introduce three new limited-edition wines: an Old Vine Zinfandel, a Cabernet Sauvignon, and, for the first time, a Chardonnay. These wines, featuring holographic labels with iconic Grateful Dead imagery, will be available nationwide starting in September.
The new Chardonnay, the first white wine in the collection, features an adaptation of the Grateful Dead's "Steal Your Face" logo, which is presented as an iridescent hologram on the front label. The Cabernet Sauvignon label showcases a similar design with a darker, brooding aesthetic. Meanwhile, the Old Vine Zinfandel label highlights the band's familiar kinetic skull and roses motif, which emerges from the trunk of a gnarled, ancient vine. This design pays homage to the artwork on the Grateful Dead's 1971 album and features a shimmering skull head under a halo of roses.
"Gnarly Head's partnership with the Grateful Dead has been a huge hit with consumers, and last year's limited-edition wines sold out nationwide," said Andrew Blok, Portfolio Director for Delicato Family Wines, the producer of Gnarly Head wines. "We received incredible consumer and retailer excitement around the wine's previous interactive glow-under-blacklight labels, so we're excited to build upon the brand's momentum with the introduction of a Chardonnay and new eye-catching holographic labels that we think fans will love."
David Lemieux, the Grateful Dead's archivist and legacy manager, commented, "Those who love the Grateful Dead appreciate a unique experience, and, like the sound of the Dead, Gnarly Head wines offer a distinct wine experience with its high-quality, California-grown varietals. We hope the third release of this fantastic limited-edition collection continues to give wine and music fans a unique sipping experience."
The limited-edition Old Vine Zinfandel, Cabernet Sauvignon, and Chardonnay will be available nationwide in September at a suggested retail price of $12. For more information, visit gnarlyhead.com.
Source: Delicato Family Vineyards via PR Newswire
