Mela Watermelon Water Partners with NBA Star Josh Hart of the New York Knicks as Investor and Brand Ambassador
Josh Hart • Photo Credit: Mela
LOS ANGELES, November 21, 2024 (ENTERTAINMENT INTERVIEWS) — Beverage company, Mela Watermelon Water, has announced a strategic partnership with Josh Hart, a player for the NBA’s New York Knicks, who will join the brand as an investor and ambassador. According to the company, this collaboration is timed with the 2024-2025 basketball season and aims to increase Mela's visibility in the New York metropolitan area while strengthening its association with the sports industry.
“We’re excited to bring Josh Hart on as an investor because he’s been a supporter of the brand for years. Beyond being an insanely talented shooting guard, Josh is also an avid beverage investor who can help us take Mela to the next level. Mela is the ultimate multi-purpose beverage so this partnership was a no-brainer. Mela is 100% juice, tastes amazing, and has electrolytes and antioxidants to keep you game day ready,” said Dom Purpura, CEO of Mela Watermelon Water.
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Hart expressed enthusiasm about the partnership. “Mela Water is my go-to when I'm craving something refreshing and naturally sweet that fits my healthy and active lifestyle. I'm excited to be part of a beverage brand where both the product and branding stand out,” said Hart.
As part of the collaboration, Hart will be featured in marketing campaigns across New York City.
Mela Watermelon Water offers 100% watermelon juice packaged in a convenient canned format. The beverage is available online at melawater.com, on Amazon, and at retailers such as 7-Eleven, Target, Wegmans, and Central Market.
For more information, visit www.melawater.com.
Source: Mela Watermelon Water
Blake Lively’s Betty Booze and Betty Buzz Join Princess Cruises’ ‘Love Line Premium Liquors’ Collection
Blake Lively's Betty Booze and Betty Buzz Join Princess Cruises' 'Love Line Premium Liquors' Collection ● Photo Credit: Princess Cruises
FT. LAUDERDALE, Fla., October 23, 2024 (ENTERTAINMENT INTERVIEWS) – Princess Cruises has announced that Blake Lively’s beverage brands, Betty Booze and Betty Buzz, will be included in its "Love Line Premium Liquors" collection. The addition of these sparkling drinks, both alcoholic and non-alcoholic, will be available across all 16 ships in the Princess Cruises fleet in the coming months as part of the Princess Plus and Princess Premier packages.
Betty Buzz offers non-alcoholic, gluten-free sparkling sodas and mixers, while Betty Booze features low-alcohol ready-to-drink cocktails.
"Blake's commitment to delivering high quality drinks with the cleanest ingredients matches our passion to delivering our guests the highest quality experiences grounded in passion, creativity, and authenticity," said John Padgett, president of Princess Cruises.
The drinks that will be available on board include Betty Booze Sparkling Bourbon with Peach Honey Mint, Betty Booze Sparkling Tequila with Lime Shiso, and a variety of Betty Buzz flavors, such as Sparkling Lemon Lime and Ginger Beer.
Betty Booze and Betty Buzz join other celebrity-driven offerings in the "Love Line Premium Liquors" collection, including Pantalones Organic Tequila by Camila and Matthew McConaughey and Sláinte Irish Whiskey by Liev Schreiber.
For additional details, visit www.princess.com.
Source: Princess Cruises
Gnarly Head Wines Expands Limited-Release Collection with Grateful Dead Collaboration
Gnarly Head Wines x The Grateful Dead 2024 Limited-Edition Wine Collection ● Photo Credit: Delicato Family Vineyards
LODI, Calif., August 27, 2024 (ENTERTAINMENT INTERVIEWS) - Gnarly Head Wines has announced the expansion of its limited-release wine collection in collaboration with the Grateful Dead. This fall, the duo will introduce three new limited-edition wines: an Old Vine Zinfandel, a Cabernet Sauvignon, and, for the first time, a Chardonnay. These wines, featuring holographic labels with iconic Grateful Dead imagery, will be available nationwide starting in September.
The new Chardonnay, the first white wine in the collection, features an adaptation of the Grateful Dead's "Steal Your Face" logo, which is presented as an iridescent hologram on the front label. The Cabernet Sauvignon label showcases a similar design with a darker, brooding aesthetic. Meanwhile, the Old Vine Zinfandel label highlights the band's familiar kinetic skull and roses motif, which emerges from the trunk of a gnarled, ancient vine. This design pays homage to the artwork on the Grateful Dead's 1971 album and features a shimmering skull head under a halo of roses.
"Gnarly Head's partnership with the Grateful Dead has been a huge hit with consumers, and last year's limited-edition wines sold out nationwide," said Andrew Blok, Portfolio Director for Delicato Family Wines, the producer of Gnarly Head wines. "We received incredible consumer and retailer excitement around the wine's previous interactive glow-under-blacklight labels, so we're excited to build upon the brand's momentum with the introduction of a Chardonnay and new eye-catching holographic labels that we think fans will love."
David Lemieux, the Grateful Dead's archivist and legacy manager, commented, "Those who love the Grateful Dead appreciate a unique experience, and, like the sound of the Dead, Gnarly Head wines offer a distinct wine experience with its high-quality, California-grown varietals. We hope the third release of this fantastic limited-edition collection continues to give wine and music fans a unique sipping experience."
The limited-edition Old Vine Zinfandel, Cabernet Sauvignon, and Chardonnay will be available nationwide in September at a suggested retail price of $12. For more information, visit gnarlyhead.com.
Source: Delicato Family Vineyards via PR Newswire
Snoop Dogg’s Dr. Bombay Partners with Boys & Girls Club for Ice Cream Socials and STEAM Programs
Dr. Bombay & Boys & Girls Club - Pittsburgh ● Photo Credit: Happi Co. via PR Newswire
LONG BEACH, Calif., June 20, 2024 (ENTERTAINMENT INTERVIEWS) - Dr. Bombay, the ice cream brand founded by Snoop Dogg, has announced a partnership with the Boys & Girls Clubs in Long Beach, Pittsburgh, and Portland. The collaboration will bring ice cream socials and educational programs to youth in these communities over the summer.
Starting today, Dr. Bombay will host an ice cream social at the Boys & Girls Club in Long Beach. Children participating in basketball activities will have the chance to enjoy Dr. Bombay's unique ice cream flavors, including the new Strawberry Cream Dream and Baked Blueberry Muffin. The event will be followed by a science lesson in the fall, conducted by Dr. Maya Warren, an ice cream expert. This lesson will form part of the club’s STEAM (Science, Technology, Engineering, Arts, and Mathematics) curriculum, providing a comprehensive sensory experience that explores the science behind the taste, smell, texture, and flavor of ice cream. This initiative aims to eventually develop a broader consumer packaged goods (CPG) program demonstrating the integration of science, art, math, and technology in product creation.
Reflecting on his own experiences, Snoop Dogg stated, “The Boys & Girls Club in Long Beach at King Park is where I spent my summers playing sports and cutting up with my friends on the court. Ever since I was a kid, ice cream was a way to chill, relax and connect as family. I’m glad we can bring a little ice cream magic to the summer, as well as give them an opportunity to learn something new and fun.”
Two years ago, Snoop Dogg collaborated with Under Armour and Steph Curry to renovate the indoor gym at the club, incorporating design elements inspired by the park where Snoop and his wife spent their childhoods playing basketball. Currently, the Snoop Youth Basketball League, operating out of the club, offers no-cost advanced basketball training and supports youth participation in competitive travel tournaments.
The Boys & Girls Clubs of Long Beach offer a robust summer program featuring a mix of sports, art, music, gardening, and field trips designed to combine learning with fun. These activities are intended to keep children engaged and help prevent summer learning loss while providing them with memorable experiences.
Dr. Bombay ice cream is available in major retailers across the country, including Walmart, Publix, Kroger, and many others. For a full list of locations, visit www.drbombaysnax.com.
Schedule of Events:
Pittsburgh: June 14 and June 17, 2024
Long Beach: June 20, 2024
Portland: August 12-14, 2024
Hollywood: July 2024
Source: Happi Co. via PR Newswire