Hallmark Media, NFL, Skydance Sports, and Kansas City Chiefs Collaborate on New Christmas Movie
STUDIO CITY, Calif. and KANSAS CITY, Mo., June 25, 2024 (ENTERTAINMENT INTERVIEWS) - Hallmark Media, in collaboration with the NFL, Skydance Sports, and the Kansas City Chiefs, announced the production of a new holiday movie titled "Holiday Touchdown: A Chiefs Love Story." The movie will star Tyler Hynes, Hunter King, and Ed Begley Jr. and will premiere on the Hallmark Channel during the 15th Annual Countdown to Christmas programming event.
The film will begin production next month and will be shot entirely in Kansas City, Missouri, including the iconic GEHA Field at Arrowhead Stadium. This marks the first time the stadium has been used as a filming location for a Hallmark movie.
"With Hallmark and the Kansas City Chiefs both homegrown, rooted in values, tradition, and community, there is a special alchemy between these two iconic organizations," said Darren Abbott, Chief Brand Officer at Hallmark. "By blending the warmth of Hallmark storytelling with the excitement of professional football, we are thrilled to give audiences a front-row seat to this community's spirit, rich traditions, and passionate fans that define Kansas City, all wrapped up in the comforting and uplifting Hallmark way."
Chiefs President Mark Donovan added, "We are honored to partner with Hallmark on a project as unique as this. As a club, we pride ourselves on exploring new ways to grow our brand, as well as connect with new audiences. This partnership unites two passionate fanbases and gives us an opportunity to show Chiefs Kingdom's energy and tradition on one of the most-watched channels during the holiday season."
The plot of "Holiday Touchdown: A Chiefs Love Story" revolves around Alana Higman, played by King, whose family's history as Kansas City Chiefs superfans makes them frontrunners in the team's "Fan of the Year" contest. Hynes plays Derrick, the Director of Fan Engagement, who is tasked with evaluating Alana's family. As they spend time together, a romance develops, but challenges arise when a vintage Chiefs hat, significant to Alana's grandfather, goes missing.
The collaboration between Hallmark and the Kansas City Chiefs will include game-day activations, co-branded merchandise, and various promotional activities across different platforms. The partnership aims to engage audiences both on and off the field, with further details to be announced later this year.
Skydance Sports, a venture between Skydance Media and the NFL, serves as the Executive Producer of the film. The venture focuses on expanding sports programming across multiple platforms.
Kansas City's downtown skyline will be lit purple and red tonight to celebrate the partnership.
For more information, visit Hallmark Media International.
Source: Hallmark via PR Newswire
