Demi Lovato Joins Caliwater as Brand Partner and Investor
Photo Credit: Caliwater
"I have been a fan of Caliwater for a while now and I am excited to officially partner with the brand. Caliwater is a delicious way to feel good, stay hydrated, and make sure I am getting the electrolytes, antioxidants, and essential nutrients that my body needs to stay healthy," said Lovato.
Caliwater, co-founded by Vanessa Hudgens and Oliver Trevena, is sourced from the prickly pear cactus in the Sonoran Desert. According to the company, its beverage contains naturally occurring electrolytes, antioxidants, and essential nutrients while offering fewer calories and less sugar than coconut water.
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"We’re thrilled to have Demi Lovato join the Caliwater family. Her authentic commitment to health and wellness mirrors what we stand for at Caliwater. Together, we hope to offer consumers better choices in the beverage space, whether that’s choosing a refreshing Caliwater or finding joy in a healthy lifestyle," said Trevena.
The announcement comes ahead of Caliwater’s participation in the 2025 Natural Products Expo West in Anaheim, where the company will debut a new can design.
For more information, visit www.drinkcaliwater.com.
Source: Caliwater/The Influence
