Mela Watermelon Water Partners with NBA Star Josh Hart of the New York Knicks as Investor and Brand Ambassador
Josh Hart • Photo Credit: Mela
LOS ANGELES, November 21, 2024 (ENTERTAINMENT INTERVIEWS) — Beverage company, Mela Watermelon Water, has announced a strategic partnership with Josh Hart, a player for the NBA’s New York Knicks, who will join the brand as an investor and ambassador. According to the company, this collaboration is timed with the 2024-2025 basketball season and aims to increase Mela's visibility in the New York metropolitan area while strengthening its association with the sports industry.
“We’re excited to bring Josh Hart on as an investor because he’s been a supporter of the brand for years. Beyond being an insanely talented shooting guard, Josh is also an avid beverage investor who can help us take Mela to the next level. Mela is the ultimate multi-purpose beverage so this partnership was a no-brainer. Mela is 100% juice, tastes amazing, and has electrolytes and antioxidants to keep you game day ready,” said Dom Purpura, CEO of Mela Watermelon Water.
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Hart expressed enthusiasm about the partnership. “Mela Water is my go-to when I'm craving something refreshing and naturally sweet that fits my healthy and active lifestyle. I'm excited to be part of a beverage brand where both the product and branding stand out,” said Hart.
As part of the collaboration, Hart will be featured in marketing campaigns across New York City.
Mela Watermelon Water offers 100% watermelon juice packaged in a convenient canned format. The beverage is available online at melawater.com, on Amazon, and at retailers such as 7-Eleven, Target, Wegmans, and Central Market.
For more information, visit www.melawater.com.
Source: Mela Watermelon Water
