Marriott Bonvoy Announces Exclusive Member Access to Beyoncé’s COWBOY CARTER TOUR
Photo Credit: Marriott International, Inc.
BETHESDA, Md., April 2, 2025 (ENTERTAINMENT INTERVIEWS) — Hospitality company Marriott International has announced a new partnership through its travel program, Marriott Bonvoy, offering exclusive access to Beyoncé’s COWBOY CARTER TOUR.
As the official hotel partner, Marriott Bonvoy will provide fans with curated experiences including concert tickets, hotel stays, and promotional giveaways tied to the tour; including sweepstakes entries, on-property events, and VIP packages available through the Marriott Bonvoy Moments platform.
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The initiative features the “Bring Your Beyhive” sweepstakes, which will award five winners and five of their friends travel accommodations and concert access in select cities including New York, London, Paris, Houston, and Atlanta. Additionally, fixed-price packages and auction experiences will be available in markets such as Chicago, Washington, D.C., and Los Angeles.
Marriott Bonvoy will also introduce limited-time “1-Point Drops,” allowing members to redeem one loyalty point for two concert tickets and a welcome gift. The first drop opens April 7, 2025, for the April 28 Los Angeles performance.
In conjunction with the tour, select Marriott hotel properties will host themed events, including DJ sets and pre- and post-show gatherings.
Peggy Roe, Executive Vice President and Chief Customer Officer at Marriott International, stated: “The COWBOY CARTER TOUR is more than a concert—it's a cultural moment, and we're thrilled to give our members and Beyoncé's fans exclusive access to be part of it. This partnership goes beyond providing a place to stay—we have designed fun ways for Marriott Bonvoy's Beyoncé fans to immerse in shared experiences with friends and loved ones, and to enjoy more of the COWBOY CARTER TOUR—beyond the show.”
For more information, visit www.marriottbonvoy.com/cowboycartertour.
