Paris Hilton Renews Branding Partnership with WOW Vegas Through 11:11 Media
Photo Credit: 11:11 Media
LONDON, April 10, 2025 (ENTERTAINMENT INTERVIEWS) — Paris Hilton’s Entertainment company 11:11 Media has announced a renewed two-year partnership between Paris Hilton and social gaming platform WOW Vegas. Under the new agreement, Hilton will continue as the brand's public face and lead a new round of marketing campaigns.
The partnership includes the development and production of advertising campaigns by 11:11 Media, which was co-founded by Hilton. The upcoming campaigns are expected to feature Hilton in digital advertisements aimed at a broad online audience.
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"WOW Vegas delivers premium entertainment, innovation, and a sense of community – all that we strive for at 11:11 Media, which is why I'm excited to bring even more sparkle to the next phase of our journey together," said Paris Hilton.
WOW Vegas has also named TokenMind, a digital media company founded by WOW Vegas co-founder Richard Skelhorn, to manage digital media buying and strategy. TokenMind will oversee advertising initiatives across digital platforms including Meta and X (formerly Twitter).
"Paris is a genuine force of nature—her creativity, professionalism and cultural reach are second to none. We've forged a fantastic working relationship, and we're delighted to be building on that with this renewed commitment. The campaign we've got in the works is ambitious, entertaining and completely in tune with what our players love," said Richard Skelhorn, co-founder of WOW Vegas.
For more information, visit www.wowvegas.com.
Source: 11:11 Media
