Tony Hawk Joins Skullcandy as Brand Ambassador in Skateboarding and Music Initiative
Tony Hawk • Photo Credit: Skullcandy
PARK CITY, Utah, March 27, 2025 (ENTERTAINMENT INTERVIEWS) — Consumer electronics company Skullcandy has announced the addition of professional skateboarder Tony Hawk as its newest brand ambassador. Hawk joins the company’s roster of athletes from the surf, snowboard, and skateboarding industries, including Andrew Reynolds, Nora Vasconcellos, and Louie Lopez.
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According to the company, Hawk’s longstanding ties to skateboarding, music, and youth culture reflect Skullcandy’s brand ethos centered on self-expression and creativity. Hawk is credited with developing more than 80 tricks in vert skateboarding, including the first documented 900. His career includes launching the Tony Hawk’s Pro Skater video game series in 1999, founding The Skatepark Project—formerly the Tony Hawk Foundation—which has awarded over $13 million to support more than 660 skatepark projects in the United States, and co-hosting the podcast Hawk vs Wolf.
"Welcoming Tony to the Skullcandy family is the latest example of how we're strengthening our authentic connection to skateboarding and adjacent cultures. Tony represents everything Skullcandy stands for—fearless expression, lasting impact, and love for the lifestyle. He's not just a pro skater—he's a movement. And that movement has always had a soundtrack," said Justin Regan, VP of Brand at Skullcandy.
"I've always appreciated Skullcandy's commitment to the skate community, music, and doing things their own way. I've used their products for years and am excited to officially partner with a brand that aligns with my culture and values," said Hawk.
Skullcandy stated that Hawk will appear in a campaign launching April 15, 2025, and will participate in additional brand initiatives, product collaborations, and content projects.
For more information, visit www.Skullcandy.com.
Source: Skullcandy
Demi Lovato Joins Caliwater as Brand Partner and Investor
Photo Credit: Caliwater
"I have been a fan of Caliwater for a while now and I am excited to officially partner with the brand. Caliwater is a delicious way to feel good, stay hydrated, and make sure I am getting the electrolytes, antioxidants, and essential nutrients that my body needs to stay healthy," said Lovato.
Caliwater, co-founded by Vanessa Hudgens and Oliver Trevena, is sourced from the prickly pear cactus in the Sonoran Desert. According to the company, its beverage contains naturally occurring electrolytes, antioxidants, and essential nutrients while offering fewer calories and less sugar than coconut water.
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"We’re thrilled to have Demi Lovato join the Caliwater family. Her authentic commitment to health and wellness mirrors what we stand for at Caliwater. Together, we hope to offer consumers better choices in the beverage space, whether that’s choosing a refreshing Caliwater or finding joy in a healthy lifestyle," said Trevena.
The announcement comes ahead of Caliwater’s participation in the 2025 Natural Products Expo West in Anaheim, where the company will debut a new can design.
For more information, visit www.drinkcaliwater.com.
Source: Caliwater/The Influence
Rap Snacks Names Hip-Hop Artist Sexyy Red as Brand Ambassador
Rapper Sexyy Red • Photo Credit: Gwendolyn Priestley PR
MIAMI, Fla., February 27, 2025 (ENTERTAINMENT INTERVIEWS) — Snack brand Rap Snacks has announced the addition of hip-hop artist Sexyy Red as its newest brand ambassador. The flavor associated with her brand partnership has not yet been determined, and the company will hold a contest to engage consumers in selecting the new snack.
James Lindsay, Founder and CEO Rap Snacks • Photo Credit: Gwendolyn Priestley PR
“Sexyy Red will be a great addition to our already amazing artist collective. She has a unique energy that we love and appreciate. Rap Snacks is unique, so it makes sense,” said James Lindsay, founder and CEO of Rap Snacks.
Sexyy Red, who gained recognition in 2023 with her single “Proud Town,” shared her enthusiasm for the partnership. “I am thrilled to be joining the Rap Snacks family. I love the snacks and the rawness of the brand. I grew up eating Rap Snacks,” said Sexyy Red.
Rap Snacks will incorporate social media engagement in determining the final flavor selection. “We have very loyal support, and our Rap Snacks community is always involved in our movement with the brand. We want to give the consumer what they want, so having a new artist, we like to get their input,” said Lindsay.
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The new Sexy Red-branded snacks are expected to launch in the spring and will be available nationally at retailers where Rap Snacks are sold.
For more information, visit www.rapsnacks.net.
Source: Gwendolyn Priestley PR
Stuart Weitzman Names Mark Consuelos as First Global Men’s Brand Ambassador
Photo Credit: Stuart Weitzman
NEW YORK, November 22, 2024 (ENTERTAINMENT INTERVIEWS) — Luxury footwear company, Stuart Weitzman, has named actor, producer, and talk show host Mark Consuelos as its first-ever global brand ambassador for the Men’s Collection. Consuelos stars in the brand’s first celebrity-fronted men’s campaign, following the collection’s launch earlier this year.
“I am thrilled to be named Stuart Weitzman’s first-ever Men’s global ambassador. I know the brand because of my wife, who has many blue shoeboxes in her closet. I’m honored to be thought of as the definition of the Stuart Weitzman man. When I told her about the campaign concept of strong, sophisticated and sexy, she encouraged me to go for it — and put all my hours in the gym to good use!” said Consuelos.
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The campaign, shot in black-and-white by fashion photographer Ned Rogers, features Consuelos modeling two fall boot styles from the Men’s Collection:
The ADAM BOOT: A lace-up boot with a stretch-infused shaft and lightweight lug sole.
The AIDEN BOOT: A Chelsea boot-inspired design with a stretch-infused shaft and lightweight lug sole.
Photo Credit: Stuart Weitzman
“At Stuart Weitzman, everything we do is born from our purpose of inspiring women with confidence, as well as finding meaningful ways to engage her. With our recent launch into Men’s, it was important that we chose a brand ambassador who represents a continuation of our brand’s narrative of celebrating modern womanhood. Mark famously adores and supports Kelly, and we believe there is nothing sexier than that. This campaign shines a spotlight on men just like him,” said Kaisy Mae O’Reilly, SVP and Chief Marketing Officer at Stuart Weitzman.
The collection is is available on stuartweitzman.com and at select retailers, including Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman, Nordstrom, and The Level Shoes Dubai.
For more information, visit www.stuartweitzman.com.
Source: Stuart Weitzman
Mela Watermelon Water Partners with NBA Star Josh Hart of the New York Knicks as Investor and Brand Ambassador
Josh Hart • Photo Credit: Mela
LOS ANGELES, November 21, 2024 (ENTERTAINMENT INTERVIEWS) — Beverage company, Mela Watermelon Water, has announced a strategic partnership with Josh Hart, a player for the NBA’s New York Knicks, who will join the brand as an investor and ambassador. According to the company, this collaboration is timed with the 2024-2025 basketball season and aims to increase Mela's visibility in the New York metropolitan area while strengthening its association with the sports industry.
“We’re excited to bring Josh Hart on as an investor because he’s been a supporter of the brand for years. Beyond being an insanely talented shooting guard, Josh is also an avid beverage investor who can help us take Mela to the next level. Mela is the ultimate multi-purpose beverage so this partnership was a no-brainer. Mela is 100% juice, tastes amazing, and has electrolytes and antioxidants to keep you game day ready,” said Dom Purpura, CEO of Mela Watermelon Water.
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Hart expressed enthusiasm about the partnership. “Mela Water is my go-to when I'm craving something refreshing and naturally sweet that fits my healthy and active lifestyle. I'm excited to be part of a beverage brand where both the product and branding stand out,” said Hart.
As part of the collaboration, Hart will be featured in marketing campaigns across New York City.
Mela Watermelon Water offers 100% watermelon juice packaged in a convenient canned format. The beverage is available online at melawater.com, on Amazon, and at retailers such as 7-Eleven, Target, Wegmans, and Central Market.
For more information, visit www.melawater.com.
Source: Mela Watermelon Water
Blake Lively’s Betty Booze and Betty Buzz Join Princess Cruises’ ‘Love Line Premium Liquors’ Collection
Blake Lively's Betty Booze and Betty Buzz Join Princess Cruises' 'Love Line Premium Liquors' Collection ● Photo Credit: Princess Cruises
FT. LAUDERDALE, Fla., October 23, 2024 (ENTERTAINMENT INTERVIEWS) – Princess Cruises has announced that Blake Lively’s beverage brands, Betty Booze and Betty Buzz, will be included in its "Love Line Premium Liquors" collection. The addition of these sparkling drinks, both alcoholic and non-alcoholic, will be available across all 16 ships in the Princess Cruises fleet in the coming months as part of the Princess Plus and Princess Premier packages.
Betty Buzz offers non-alcoholic, gluten-free sparkling sodas and mixers, while Betty Booze features low-alcohol ready-to-drink cocktails.
"Blake's commitment to delivering high quality drinks with the cleanest ingredients matches our passion to delivering our guests the highest quality experiences grounded in passion, creativity, and authenticity," said John Padgett, president of Princess Cruises.
The drinks that will be available on board include Betty Booze Sparkling Bourbon with Peach Honey Mint, Betty Booze Sparkling Tequila with Lime Shiso, and a variety of Betty Buzz flavors, such as Sparkling Lemon Lime and Ginger Beer.
Betty Booze and Betty Buzz join other celebrity-driven offerings in the "Love Line Premium Liquors" collection, including Pantalones Organic Tequila by Camila and Matthew McConaughey and Sláinte Irish Whiskey by Liev Schreiber.
For additional details, visit www.princess.com.
Source: Princess Cruises