Tony Hawk Joins Skullcandy as Brand Ambassador in Skateboarding and Music Initiative
Tony Hawk • Photo Credit: Skullcandy
PARK CITY, Utah, March 27, 2025 (ENTERTAINMENT INTERVIEWS) — Consumer electronics company Skullcandy has announced the addition of professional skateboarder Tony Hawk as its newest brand ambassador. Hawk joins the company’s roster of athletes from the surf, snowboard, and skateboarding industries, including Andrew Reynolds, Nora Vasconcellos, and Louie Lopez.
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According to the company, Hawk’s longstanding ties to skateboarding, music, and youth culture reflect Skullcandy’s brand ethos centered on self-expression and creativity. Hawk is credited with developing more than 80 tricks in vert skateboarding, including the first documented 900. His career includes launching the Tony Hawk’s Pro Skater video game series in 1999, founding The Skatepark Project—formerly the Tony Hawk Foundation—which has awarded over $13 million to support more than 660 skatepark projects in the United States, and co-hosting the podcast Hawk vs Wolf.
"Welcoming Tony to the Skullcandy family is the latest example of how we're strengthening our authentic connection to skateboarding and adjacent cultures. Tony represents everything Skullcandy stands for—fearless expression, lasting impact, and love for the lifestyle. He's not just a pro skater—he's a movement. And that movement has always had a soundtrack," said Justin Regan, VP of Brand at Skullcandy.
"I've always appreciated Skullcandy's commitment to the skate community, music, and doing things their own way. I've used their products for years and am excited to officially partner with a brand that aligns with my culture and values," said Hawk.
Skullcandy stated that Hawk will appear in a campaign launching April 15, 2025, and will participate in additional brand initiatives, product collaborations, and content projects.
For more information, visit www.Skullcandy.com.
Source: Skullcandy
Marriott Bonvoy and Courtyard by Marriott Host Jason Kelce Lookalike Challenge for Super Bowl Sleepover Suite
Courtyard Super Bowl Sleepover Suite inside Caesar's Superdome ᐧ Photo Credit: Marriott International, Inc.
BETHESDA, Md., February 5, 2025 (ENTERTAINMENT INTERVIEWS) — Marriott Bonvoy and Courtyard by Marriott organized a Jason Kelce lookalike challenge in New Orleans, awarding a stay in the Courtyard Super Bowl Sleepover Suite inside Caesars Superdome and tickets to Super Bowl LIX.
Five fan duos competed in a citywide search to "Find the Real Jason Kelce," with Maris and Donnovan from Texas winning the prize. The challenge featured 25 Kelce lookalikes across the French Quarter as part of a promotional event ahead of the game.
"The Marriott Bonvoy partnership with the NFL is all about creating incredible opportunities to bring football fans closer to the game they love, and teaming up with Jason Kelce this season helped us to fulfill this promise in new and fun ways for our members. Bringing dozens of Jason Kelce lookalikes down to New Orleans to help select our Courtyard by Marriott Super Bowl Sleepover Suite winner seemed to be the only fitting end to this incredible season, and if you're down in New Orleans, you might just spot one of them running around the French Quarter this weekend!" said Peggy Roe, executive vice president and chief customer officer of Marriott International.
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The Jason Kelce lookalikes will continue appearing around New Orleans throughout Super Bowl week, giving away Marriott Bonvoy and Courtyard by Marriott merchandise, gift cards, and other prizes to fans.
The Courtyard Super Bowl Sleepover Suite, an annual tradition now in its ninth year, transforms a stadium suite into a functioning hotel room. The contest allows one fan duo to stay overnight inside the stadium before the game, making them the first guests inside the venue on game day.
For more information about Marriott Bonvoy experiences, visit moments.marriottbonvoy.com.
Source: Marriott International, Inc.
Mela Watermelon Water Partners with NBA Star Josh Hart of the New York Knicks as Investor and Brand Ambassador
Josh Hart • Photo Credit: Mela
LOS ANGELES, November 21, 2024 (ENTERTAINMENT INTERVIEWS) — Beverage company, Mela Watermelon Water, has announced a strategic partnership with Josh Hart, a player for the NBA’s New York Knicks, who will join the brand as an investor and ambassador. According to the company, this collaboration is timed with the 2024-2025 basketball season and aims to increase Mela's visibility in the New York metropolitan area while strengthening its association with the sports industry.
“We’re excited to bring Josh Hart on as an investor because he’s been a supporter of the brand for years. Beyond being an insanely talented shooting guard, Josh is also an avid beverage investor who can help us take Mela to the next level. Mela is the ultimate multi-purpose beverage so this partnership was a no-brainer. Mela is 100% juice, tastes amazing, and has electrolytes and antioxidants to keep you game day ready,” said Dom Purpura, CEO of Mela Watermelon Water.
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Hart expressed enthusiasm about the partnership. “Mela Water is my go-to when I'm craving something refreshing and naturally sweet that fits my healthy and active lifestyle. I'm excited to be part of a beverage brand where both the product and branding stand out,” said Hart.
As part of the collaboration, Hart will be featured in marketing campaigns across New York City.
Mela Watermelon Water offers 100% watermelon juice packaged in a convenient canned format. The beverage is available online at melawater.com, on Amazon, and at retailers such as 7-Eleven, Target, Wegmans, and Central Market.
For more information, visit www.melawater.com.
Source: Mela Watermelon Water
Hard Rock International and Lionel Messi Expand Partnership with 'Captain Messi' Superhero Toy and New Retail Collection
Lionel Messi makes surprise appearance at Hard Rock International’s Captain Messi launch event at Hard Rock Cafe Hollywood, FL to debut the superhero toy in his honor on October 22, 2024 ● Photo Credit: Hard Rock International
HOLLYWOOD, Fla., Oct. 25, 2024 (ENTERTAINMENT INTERVIEWS) – Hard Rock International has continued its collaboration with global soccer star Lionel Messi by unveiling a new superhero character, "Captain Messi," along with a limited-edition toy and retail collection. The announcement took place at an event at the Hard Rock Cafe in Hollywood, Florida, where Messi made a surprise appearance to celebrate the launch.
Hard Rock International and Lionel Messi unveil a superhero version of the global soccer legend ● Photo Credit: Hard Rock International
The "Captain Messi" superhero toy, which is now available with any Hard Rock Kid’s Menu order at select cafes and hotels, marks the first time Messi has participated in the creation of a toy in his likeness. The character will also be part of a new retail collection featuring items such as lunchboxes, water bottles, backpacks, and apparel, available at Rock Shops and online.
"My kids and I love watching superhero movies together, so it was really special to work with Hard Rock to create Captain Messi. I hope it helps inspire young fans and families to work hard and believe in themselves to do great things", Messi said.
At the launch event, families and special guests were treated to an animated video featuring Captain Messi, followed by Messi's on-stage appearance, where he interacted with attendees. Guests also enjoyed Hard Rock’s signature menu items, including Messi-designed burgers and sandwiches, as well as new additions to the Kid’s Menu: cheese and pepperoni pizzas.
"We're thrilled to continue our incredible partnership with Lionel Messi and create a new way to represent all the joy he brings to people around the world," said Jim Allen, CEO of Seminole Gaming and Chairman of Hard Rock International.
During the event, Hard Rock presented a $1,000,000 check to Chef José Andrés and Brad Keiserman from the American Red Cross to support disaster relief efforts for communities affected by Hurricanes Helene and Milton.
For more information, visit www.hardrock.com.
Source: Hard Rock International
Rob Riggle to Co-Host Kansas City Chiefs' World's Largest Tailgate with New Tailgate Games
Video via Kansas City Chiefs Football Club, Inc.
KANSAS CITY, Mo., August 28, 2024, (ENTERTAINMENT INTERVIEWS) - The Kansas City Chiefs have announced the return of the World's Largest Tailgate, featuring the new Tailgate Games, to celebrate the start of the 2024 NFL season. Actor and comedian Rob Riggle will co-host the event alongside broadcaster Hayley Lewis.
Photo via Kansas City Chiefs Football Club, Inc.
The World's Largest Tailgate: Tailgate Games will be streamed live for free on www.ChiefsLive.com, offering fans a unique tailgate experience that includes live competitions and entertainment. The hour-long show, starting at 5 p.m. CT, will include tailgate-themed challenges such as the Sauce Relay, the 2-Minute Drill, Coach's Cheeseburger Challenge, and the Chiefs Cup.
Special guests for the event will include podcasters Lucas Brody and Nelson Vergara, YouTube star Funny Marco, comedian Desi Banks, actress Heidi Gardner, and Chiefs Hall of Fame wide receiver Dante Hall. The show will also feature prerecorded segments with current Chiefs players, including a BBQ & A interview segment, Chiefs Trivia, and the Chiefs Cup Challenge.
"Togetherness and shared experiences are hallmarks of Chiefs Kingdom, and no matter where you are in the world, you can join us for the World's Largest Tailgate: Tailgate Games as we kick off the 2024 NFL season," said Chiefs President Mark Donovan.
Fans can reserve their free virtual seat for the event at www.ChiefsLive.com. The Chiefs vs. Ravens game will kick off at 7:20 p.m. CT on NBC.
Source: Kansas City Chiefs Football Club Inc via PR Newswire