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Hard Rock International and Lionel Messi Expand Partnership with 'Captain Messi' Superhero Toy and New Retail Collection

Lionel Messi makes surprise appearance at Hard Rock International’s Captain Messi launch event at Hard Rock Cafe Hollywood, FL to debut the superhero toy in his honor on October 22, 2024 ● Photo Credit: Hard Rock International

HOLLYWOOD, Fla., Oct. 25, 2024 (ENTERTAINMENT INTERVIEWS) – Hard Rock International has continued its collaboration with global soccer star Lionel Messi by unveiling a new superhero character, "Captain Messi," along with a limited-edition toy and retail collection. The announcement took place at an event at the Hard Rock Cafe in Hollywood, Florida, where Messi made a surprise appearance to celebrate the launch.

Hard Rock International and Lionel Messi unveil a superhero version of the global soccer legend ● Photo Credit: Hard Rock International

The "Captain Messi" superhero toy, which is now available with any Hard Rock Kid’s Menu order at select cafes and hotels, marks the first time Messi has participated in the creation of a toy in his likeness. The character will also be part of a new retail collection featuring items such as lunchboxes, water bottles, backpacks, and apparel, available at Rock Shops and online.

"My kids and I love watching superhero movies together, so it was really special to work with Hard Rock to create Captain Messi. I hope it helps inspire young fans and families to work hard and believe in themselves to do great things", Messi said.

At the launch event, families and special guests were treated to an animated video featuring Captain Messi, followed by Messi's on-stage appearance, where he interacted with attendees. Guests also enjoyed Hard Rock’s signature menu items, including Messi-designed burgers and sandwiches, as well as new additions to the Kid’s Menu: cheese and pepperoni pizzas.

"We're thrilled to continue our incredible partnership with Lionel Messi and create a new way to represent all the joy he brings to people around the world," said Jim Allen, CEO of Seminole Gaming and Chairman of Hard Rock International.

During the event, Hard Rock presented a $1,000,000 check to Chef José Andrés and Brad Keiserman from the American Red Cross to support disaster relief efforts for communities affected by Hurricanes Helene and Milton.

For more information, visit www.hardrock.com.

Source: Hard Rock International

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Entertainment VS BRANDS Entertainment VS BRANDS

Rob Riggle to Co-Host Kansas City Chiefs' World's Largest Tailgate with New Tailgate Games

Video via Kansas City Chiefs Football Club, Inc.

KANSAS CITY, Mo., August 28, 2024, (ENTERTAINMENT INTERVIEWS) - The Kansas City Chiefs have announced the return of the World's Largest Tailgate, featuring the new Tailgate Games, to celebrate the start of the 2024 NFL season. Actor and comedian Rob Riggle will co-host the event alongside broadcaster Hayley Lewis.

Photo via Kansas City Chiefs Football Club, Inc.

The World's Largest Tailgate: Tailgate Games will be streamed live for free on www.ChiefsLive.com, offering fans a unique tailgate experience that includes live competitions and entertainment. The hour-long show, starting at 5 p.m. CT, will include tailgate-themed challenges such as the Sauce Relay, the 2-Minute Drill, Coach's Cheeseburger Challenge, and the Chiefs Cup.

Special guests for the event will include podcasters Lucas Brody and Nelson Vergara, YouTube star Funny Marco, comedian Desi Banks, actress Heidi Gardner, and Chiefs Hall of Fame wide receiver Dante Hall. The show will also feature prerecorded segments with current Chiefs players, including a BBQ & A interview segment, Chiefs Trivia, and the Chiefs Cup Challenge.

"Togetherness and shared experiences are hallmarks of Chiefs Kingdom, and no matter where you are in the world, you can join us for the World's Largest Tailgate: Tailgate Games as we kick off the 2024 NFL season," said Chiefs President Mark Donovan.

Fans can reserve their free virtual seat for the event at www.ChiefsLive.com. The Chiefs vs. Ravens game will kick off at 7:20 p.m. CT on NBC.

Source: Kansas City Chiefs Football Club Inc via PR Newswire

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