Mela Watermelon Water Partners with NBA Star Josh Hart of the New York Knicks as Investor and Brand Ambassador
Josh Hart • Photo Credit: Mela
LOS ANGELES, November 21, 2024 (ENTERTAINMENT INTERVIEWS) — Beverage company, Mela Watermelon Water, has announced a strategic partnership with Josh Hart, a player for the NBA’s New York Knicks, who will join the brand as an investor and ambassador. According to the company, this collaboration is timed with the 2024-2025 basketball season and aims to increase Mela's visibility in the New York metropolitan area while strengthening its association with the sports industry.
“We’re excited to bring Josh Hart on as an investor because he’s been a supporter of the brand for years. Beyond being an insanely talented shooting guard, Josh is also an avid beverage investor who can help us take Mela to the next level. Mela is the ultimate multi-purpose beverage so this partnership was a no-brainer. Mela is 100% juice, tastes amazing, and has electrolytes and antioxidants to keep you game day ready,” said Dom Purpura, CEO of Mela Watermelon Water.
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Hart expressed enthusiasm about the partnership. “Mela Water is my go-to when I'm craving something refreshing and naturally sweet that fits my healthy and active lifestyle. I'm excited to be part of a beverage brand where both the product and branding stand out,” said Hart.
As part of the collaboration, Hart will be featured in marketing campaigns across New York City.
Mela Watermelon Water offers 100% watermelon juice packaged in a convenient canned format. The beverage is available online at melawater.com, on Amazon, and at retailers such as 7-Eleven, Target, Wegmans, and Central Market.
For more information, visit www.melawater.com.
Source: Mela Watermelon Water
Hard Rock International and Lionel Messi Expand Partnership with 'Captain Messi' Superhero Toy and New Retail Collection
Lionel Messi makes surprise appearance at Hard Rock International’s Captain Messi launch event at Hard Rock Cafe Hollywood, FL to debut the superhero toy in his honor on October 22, 2024 ● Photo Credit: Hard Rock International
HOLLYWOOD, Fla., Oct. 25, 2024 (ENTERTAINMENT INTERVIEWS) – Hard Rock International has continued its collaboration with global soccer star Lionel Messi by unveiling a new superhero character, "Captain Messi," along with a limited-edition toy and retail collection. The announcement took place at an event at the Hard Rock Cafe in Hollywood, Florida, where Messi made a surprise appearance to celebrate the launch.
Hard Rock International and Lionel Messi unveil a superhero version of the global soccer legend ● Photo Credit: Hard Rock International
The "Captain Messi" superhero toy, which is now available with any Hard Rock Kid’s Menu order at select cafes and hotels, marks the first time Messi has participated in the creation of a toy in his likeness. The character will also be part of a new retail collection featuring items such as lunchboxes, water bottles, backpacks, and apparel, available at Rock Shops and online.
"My kids and I love watching superhero movies together, so it was really special to work with Hard Rock to create Captain Messi. I hope it helps inspire young fans and families to work hard and believe in themselves to do great things", Messi said.
At the launch event, families and special guests were treated to an animated video featuring Captain Messi, followed by Messi's on-stage appearance, where he interacted with attendees. Guests also enjoyed Hard Rock’s signature menu items, including Messi-designed burgers and sandwiches, as well as new additions to the Kid’s Menu: cheese and pepperoni pizzas.
"We're thrilled to continue our incredible partnership with Lionel Messi and create a new way to represent all the joy he brings to people around the world," said Jim Allen, CEO of Seminole Gaming and Chairman of Hard Rock International.
During the event, Hard Rock presented a $1,000,000 check to Chef José Andrés and Brad Keiserman from the American Red Cross to support disaster relief efforts for communities affected by Hurricanes Helene and Milton.
For more information, visit www.hardrock.com.
Source: Hard Rock International
Rob Riggle to Co-Host Kansas City Chiefs' World's Largest Tailgate with New Tailgate Games
Video via Kansas City Chiefs Football Club, Inc.
KANSAS CITY, Mo., August 28, 2024, (ENTERTAINMENT INTERVIEWS) - The Kansas City Chiefs have announced the return of the World's Largest Tailgate, featuring the new Tailgate Games, to celebrate the start of the 2024 NFL season. Actor and comedian Rob Riggle will co-host the event alongside broadcaster Hayley Lewis.
Photo via Kansas City Chiefs Football Club, Inc.
The World's Largest Tailgate: Tailgate Games will be streamed live for free on www.ChiefsLive.com, offering fans a unique tailgate experience that includes live competitions and entertainment. The hour-long show, starting at 5 p.m. CT, will include tailgate-themed challenges such as the Sauce Relay, the 2-Minute Drill, Coach's Cheeseburger Challenge, and the Chiefs Cup.
Special guests for the event will include podcasters Lucas Brody and Nelson Vergara, YouTube star Funny Marco, comedian Desi Banks, actress Heidi Gardner, and Chiefs Hall of Fame wide receiver Dante Hall. The show will also feature prerecorded segments with current Chiefs players, including a BBQ & A interview segment, Chiefs Trivia, and the Chiefs Cup Challenge.
"Togetherness and shared experiences are hallmarks of Chiefs Kingdom, and no matter where you are in the world, you can join us for the World's Largest Tailgate: Tailgate Games as we kick off the 2024 NFL season," said Chiefs President Mark Donovan.
Fans can reserve their free virtual seat for the event at www.ChiefsLive.com. The Chiefs vs. Ravens game will kick off at 7:20 p.m. CT on NBC.
Source: Kansas City Chiefs Football Club Inc via PR Newswire